RKT MKTG is a privately owned marketing agency based in NJ, specializing in social media and alternative marketing platforms. Through consulting, strategy and execution, RKT MKTG directs the proper implementation of Social Media advertising to build the brand’s voice, a loyal customer base and community. Amongst its services are campaign creation and management, production of custom visual and written content, cross channel flow consulting and cross pollination to insure cohesive integration on all platforms.
Despite multiple years of successful activity, the agency didn’t have strong branding due to its organic word-of-mouth growth. In 2016 they decided to establish their visual identity to expand their client reach. The logo is simple but the choice of typeface gave the fingerprint to design everything else around it.
A simple black & white color scheme keeps the design simple but elegant. The key graphic element besides the logo is the long continuous line that represents the brand’s fil rouge, or guiding thread.
Envelope design.
The re-designed invoice plays with the long line going from the logo on top through the description of the work done and down to the CEO’s signature as a quality seal.
Notepad design. The same page layout was used for the letterhead.